In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
— Eric Hoffer
This is how you might feel if you choose to work with me.
There is much to learn, and so little time. Business doesn't stop while you're firming up the fundamentals, and gearing up for growth.
I’m looking forward to teaching you EVERYTHING you need to know to position yourself, market yourself, and attract paying customers to your business. I'll also help you make sure your customers get the results they want—quickly and efficiently—so they will stay with you and refer you for years to come.
ARE YOU READY?
Why would my team need (re)training?
Look, you don’t always need an external marketing expert to handle your branding and lead gen. You already have a digital marketing team in place.
Problem is, they may not be having a great deal of success in creating audience engagement or revenue boost through targeted leads.
This is because the world of digital marketing evolves rapidly, and they maybe operating with the tools and mindset of a bygone era.
In an arena dominated by either nuclear arsenals (money power) or guerrilla warfare (brain power), a strategy based on sticks and stones (battery power) does not help you thrive or survive.
It’s a war (for attention) out there. Is your team battle ready?
Marketing has changed fundamentally
Once upon a time, businesses could rely on their local Yellow Pages, billboards, newspapers, or TV/radio ads to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, the business would grow.
Those days are long gone.
Today, the bulk of consumer attention has shifted to the mobile screen, and it's a tiny real estate everyone is competing in. Businesses are now forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say… they can’t do it alone.
Your team needs to be armed with the latest in marketing technology, behavioural science, data analysis and consumer psychology to be able to serve your business in the way it deserves. But in the daily humdrum of business as usual, are they able to upgrade their skillsets to the level you need them to be operating at?
And it’s key for your business (yeah, obviously!)
If you are interested in getting more customers, maximizing lifetime customer value and scaling your business, then these lines may very well be the most important words you will ever read!
The fact of the matter is Marketing is the ONLY highest-leverage activity in your business, where you can increase your results by 2x-10x in many cases, without spending any more money or time.
Marketing is the KEY money-maker in your business.
Most activities inside a business cost money, instead of making money. Of the things that do make money, marketing makes the most money… Plain and simple.
Is your team up to the task, or do they have some brushing up to do?
These are things I have learnt over many years, and you will get a the entire experience tightly packaged in a few sessions.
I typically conduct MasterClasses for each of the modules below that would give you the maximum benefits immediately.
1. Facebook/Instagram Ads
— Advanced Facebook Marketing
2. Conversion Funnels
— Boosting Revenue From the Customer Journey
3. Bots for Business
— Ultra Qualified Leads Using Messenger Bots
4. Email Marketing
— Laser-targeted Email Autoresponder Sequences
5. Inbound Marketing
— "Pull Marketing” for Non-interruptive Lead Gen
6. Website Development (in 1-week)
— Incredible Designs, Award-winning Platform
WHAT WILL YOU LEARN?
Each MasterClass would comprise 4 intensive sessions (3-hours each, once or twice per week), 2 on strengthening the fundamentals and 2 deep dives.
This would include everything I have learnt over the years, actionable intelligence, industry best-practices, hands-on mini workshops and custom strategies for your specific business.
These are often courses that extend for a few months, so training will be highly concentrated. It's expected that those who attend will have the basics all clear, or they will slow down the class (or I’ll have to add a session on teaching the basics first).
Some benefits for your team:
- Will help them get you more business, by focusing on leads
- Continue accounts with more businesses, because of lead generation rather than just social media posting
- Get more clients by effective use of digital advertising
- Cutting edge knowledge about pixels, lookalike targeting, funnels and bots
- Critical metrics to watch, and respond to for best ROI on ads
- What kind of media to use for maximum emotional impact, etc.
Furthermore on an ongoing basis during the classes, I’ll review what work your team did based on what they learnt and correct any issues in their campaigns.
WILL IT HELP YOU MAKE MONEY?
Your best takeaway will be that you can use this comprehensive knowledge base not only to do more effective digital marketing for your clients (if that is relevant for you), including revenue boosting lead generation, and also apply the same tools and techniques to grow your business and client base.
You will essentially be investing in something that will generate 6-figures and more in revenue, increase clients, ensure client continuation, and provide massive long-term value. You can’t put a dollar value on this level of expertise.
This kind of in-depth hands-on knowledge fundamentally transforms businesses. So this is a investment in your business growth, with ROI so high that you can simply recoup the cost at the very beginning of your next client engagement.
This kind of expertise has a cascading effect on business growth that can not be overestimated.
And if you are a creative entrepreneur intent on making your mark on the world, I would love to work with you on your journey of taking your business to the next level.